“Strategy is not one overall vision – it is
composed of a pattern of functional activities
and policies defined at corporate level and
enacted by business units. Many varied and
frequent adjustments to the strategy may
be needed.”
VENDORS & BUYERS
CONSULTING & CONTENT SERVICES
Advisory services for Software Vendors & Buyers: relevant insight & strategy that make a difference
Research 
Analysis Guidance Coaching
Vendor Content Services
Exceptional writing quality – Highly engaging – “So What” Factor
Unique perspective & Understanding of Customers, Sales, Marketing, Technology, Solutions
White Papers* Articles Advisory Reports
Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper
Exceptional writing quality – Highly engaging – “So What” Factor
Unique perspective & Understanding of Customers, Sales, Marketing, Technology, Solutions
White Papers*
Articles Advisory ReportsContent Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper
Vendors
Reviews of Solution and Go-to-Market strategies: value for customers, usability,
competitiveness
- Market Intelligence: Positioning, Selling strategies, Competitive landscape implications
- Refinement of target markets and segments for increased selling dominance
Buyers
Business Customers
- Determining solution requirements – reviews, recommendations for best-fit software options
- Guidance for new trends in software solutions, process change, essential business-technology practices
Core software technology domains: WCM/WEM, enterprise portal/intranet, social media/marketing, collaboration, ECM, data integration, data quality/profiling, on-premises, OSS, cloud, “anything-as-a-Service”
*White Paper example: Typical length: 4-6 pages MS Word format - yields 8-12 pages as formatted white paper
Includes content planning & research, revisions, executive summary
Cost depends on requirements for length, complexity, research, infographics
Includes content planning & research, revisions, executive summary
Cost depends on requirements for length, complexity, research, infographics
