What I Do for Vendors and Buyers

Software vendors and buyers alike need strategies and expert guidance to optimize today’s integrated enterprises: how different software applications fit together, how to evolve practices and processes for users to best take advantage of new technologies – even cultural changes for the internal enterprise. Changes in how enterprises function affect software vendors as much as buyers. I help companies forge new directions for creating and using software solutions. I show companies how to focus strategies on the business outcomes that matter today and tomorrow. I collaborate with my clients to help them achieve their goals. I also introduce new perspectives, call out counter-productive practices, and challenge my clients to work differently, when current practices aren’t providing good results.

Your Customers Are Your Company

Whether your company sells software or your company uses software, your main strategic goal should be Successful Customers. To focus on what Customers need, the people of the enterprise and their technologies have to work well together. The Customer-Focused enterprise can achieve growth and competitiveness -- by delivering what their Customers want and need, for now and the future.

Go to Market More Effectively with the Right Marketing Strategies

The cornerstone of any business strategy is a compelling, effective, and cost efficient marketing strategy. I work with my vendor clients to understand their business objectives, market environment, and internal capabilities to construct the right marketing strategies.